Spott

What is Spott?

Spott lets users add interactive layers to visual content, turning static media into engaging experiences. You can tag products in videos, add clickable hotspots, trigger pop-ups, embed calls-to-action, and even enable direct add-to-basket functionality from within a video or image. The platform is especially popular in e-commerce and digital marketing, allowing for seamless product placement and pull marketing within any type of digital content. Spott’s interactivity is compatible with websites, social media, OTT platforms, mobile apps, and even print (via QR codes).

Key Features

• Interactive Content Creation:
  Add clickable hotspots, tags, buttons, side panels, pop-ups, and cards with CTAs to images, videos, 360° media, PDFs, and catalogs.
• Shoppable Media:
  Tag products and enable “add to basket” or direct purchase from within videos and images.
• Templates & Branding:
  Use ready-made interactive templates, customize them to match your brand, and reuse them for efficiency.
• Multi-Channel Publishing:
  Publish interactive content to your website, third-party sites, social media, TV, OTT devices, and more.
• Drag-and-Drop Editor:
  Simple interface for uploading and enhancing media without coding or design skills.
• Lead Capture & Forms:
  Embed newsletter sign-ups, lead forms (integrates with HubSpot, Salesforce, etc.), and product feeds.
• Analytics & Reporting:
  Track engagement, interactions, click-through rates, conversions, and ROI.
• Content Hosting:
  Media is hosted on Spott’s CDN, reducing your own hosting costs.
• Integrations:
  Works with platforms like WordPress, Wix, Shopify, Instagram, YouTube, Vimeo, TikTok, Google Ads, and more.
• Behavioral Triggers:
  Set actions for clicks, hovers, branching, add to cart, play sound, and more.

Pros

• Increases audience engagement and dwell time (reported 2x or more).
• High interaction rates (up to 60%) and click-through rates (up to 15%).
• Directly boosts conversions and measurable ROI.
• Easy to set up and user-friendly, with a short learning curve.
• Supports a wide range of media types and publishing channels.
• No coding required; suitable for teams of all sizes.
• Strong support and positive user reviews for ease of use and impact.

Cons

• Some advanced styling and interactivity options are limited.
• Credits are consumed for each interaction, including mouse-overs.
• No API available for custom integrations.
• Pricing and access have changed over time; some legacy users lost access after company acquisition.
• Advanced CRM/marketing tool integrations could be improved.

Who is Using Spott?

• E-commerce brands and retailers enabling shoppable media.
• Marketers and agencies running interactive ad campaigns.
• Publishers and content creators seeking to boost engagement.
• Enterprises like Adidas, Levi’s, Lidl, Estee Lauder, Mango, Benetton, and more.

Pricing (2025)

PlanPrice (Monthly)Interactions IncludedKey FeaturesEssential | €29 | 500 | Core interactivity, analytics
Professional | €249 | 4,000 | Multi-client/agency use, advanced features
Business | €749 | 18,000 | Unlimited clients, advanced analytics, support

• Pricing is based on credits (one credit per interaction).
• 14-day free trial available (no credit card required).
• Custom enterprise pricing available for large organizations.

Integrations

• WordPress, Wix, Shopify, YouTube, Vimeo, Instagram, TikTok, Pinterest, Meta for Business, Google Ads, Brightcove, JW Player, Wistia, Publitas, and more.
• Lead forms integrate with HubSpot, Salesforce, and others.
• No public API.

Community

• 5,000+ companies worldwide.
• Used by major global brands and agencies.
• Support via email, chat, knowledge base, and FAQs.
• Tutorials and onboarding resources available.

How We Rated It

• Accuracy and Reliability: 4.7/5
• Ease of Use: 4.6/5
• Functionality and Features: 4.6/5
• Performance and Speed: 4.7/5
• Customization and Flexibility: 4.4/5
• Data Privacy and Security: 4.5/5
• Support and Resources: 4.5/5
• Cost-Efficiency: 4.3/5
• Integration Capabilities: 4.6/5
• Overall Score: 4.6/5

Summary

Spott is a robust interactive content solution for turning images, videos, and catalogs into shoppable, actionable experiences. Its ease of use, strong analytics, and wide integration support make it a top choice for e-commerce and marketing teams looking to boost engagement and conversions. While pricing is credit-based and some advanced features are limited, Spott delivers measurable results and is trusted by leading brands worldwide.