ActiveCampaign is a leading marketing automation, email marketing, and CRM platform designed for businesses of all sizes. It offers powerful tools for email campaigns, automation, sales pipelines, segmentation, and customer experience optimization, making it a popular choice for marketers, e-commerce brands, and agencies.
AI Categories: Automated Drip Campaigns , Email & Newsletter Tools
$19/mo
,Paid
What is ActiveCampaign?
ActiveCampaign provides a comprehensive suite for managing email marketing, marketing automation, sales CRM, and customer engagement. Its standout features include advanced automation workflows, dynamic content personalization, multi-channel messaging (email, SMS, site messages), lead scoring, and deep integrations with hundreds of third-party apps. The platform is scalable, supporting small businesses with simple needs and enterprises requiring sophisticated automation and reporting.
Key Features
- Email Marketing:
Drag-and-drop editor, pre-built templates, A/B testing, and dynamic content for personalized campaigns. - Marketing Automation:
Visual automation builder for creating multi-step workflows, triggers, and actions. - CRM & Sales Automation:
Built-in CRM with sales pipelines, deal tracking, and lead scoring. - Segmentation & Personalization:
Advanced contact segmentation, conditional content, and behavioral targeting. - Multi-Channel Messaging:
SMS marketing, site messages, and Facebook custom audiences (on higher tiers). - Landing Pages & Forms:
Custom landing pages and forms for lead generation (from Plus plan). - Predictive AI:
Predictive sending, content recommendations, and win probability (Pro plan and above). - Reporting & Analytics:
Real-time campaign analytics, advanced reporting, attribution, and conversion tracking. - Integrations:
Connects with 900+ apps including Shopify, WordPress, Salesforce, Zapier, and more. - API & Webhooks:
For custom workflows and integrations. - Team Collaboration:
Multiple user seats, custom permissions, and client management (higher-tier plans). - Support & Training:
14-day free trial, onboarding, live chat/email support, and community resources.
Pros
- Powerful automation and segmentation capabilities.
- Scalable for businesses from startups to enterprises.
- Built-in CRM and sales automation.
- Wide range of integrations and API access.
- Advanced reporting and analytics.
- Flexible pricing based on contact count and feature needs.
- 14-day free trial with access to most features.
Cons
- Pricing increases quickly as contact list grows.
- Some advanced features (conditional content, predictive AI, advanced reporting) only on higher plans.
- No free plan; only a limited free trial.
- Learning curve for advanced automations.
- SMS marketing and CRM add-ons may incur extra costs.
Who is Using ActiveCampaign?
- Marketers and businesses seeking advanced email and automation tools.
- E-commerce brands for cart abandonment, product recommendations, and customer journeys.
- Agencies managing multiple clients and campaigns.
- Sales teams leveraging CRM and pipeline automation.
- Small businesses and startups scaling their customer engagement.
Pricing (April 2025)
Plan1,000 Contacts2,500 Contacts5,000 Contacts10,000 ContactsUsersKey FeaturesStarter | $19/mo | $49/mo | $99/mo | $189/mo | 1 | Email marketing, automation, basic forms, CRM
Plus | $59/mo | $119/mo | $179/mo | $239/mo | 1 | Landing pages, lead scoring, SMS, site messages
Pro | $99/mo | $189/mo | $259/mo | $469/mo | 3 | Predictive AI, split automations, advanced reporting
Enterprise | $179/mo | $319/mo | $469/mo | $739/mo | 5 | Custom objects, SSO, premium support, reporting
- Email send limits: 10–15x contact limit depending on plan.
- Annual billing: 20% discount; additional 20% off for non-profits.
- Free trial: 14 days, up to 100 contacts and 100 emails.
- Add-ons:
- SMS marketing: Starts at ~$17/month
- Enhanced CRM (Pipelines): $68/month
- Sales engagement add-on: $111/month
Integrations
- Shopify, WooCommerce, WordPress, Salesforce, Zapier, 900+ more.
- API and webhooks for custom connections.
- SMS, Facebook, and site messaging on higher plans.
Community
- 180,000+ businesses worldwide.
- Free migration, onboarding, and training resources.
- Community forums, knowledge base, and live support.
How We Rated It
- Accuracy and Reliability: 4.7/5
- Ease of Use: 4.6/5
- Functionality and Features: 4.8/5
- Performance and Speed: 4.7/5
- Customization and Flexibility: 4.7/5
- Data Privacy and Security: 4.6/5
- Support and Resources: 4.6/5
- Cost-Efficiency: 4.3/5
- Integration Capabilities: 4.7/5
- Overall Score: 4.6/5
Summary
ActiveCampaign is a robust marketing automation and CRM platform that excels in advanced automation, segmentation, and multi-channel engagement. Its flexible pricing, deep integrations, and scalable features make it suitable for businesses of all sizes. While costs rise with contact growth and some features are reserved for higher tiers, ActiveCampaign’s power, reliability, and automation depth make it a top choice for marketers and businesses aiming to optimize customer journeys and drive growth in 2025.
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