Mailchimp

What is Mailchimp?

Mailchimp enables users to design and send email campaigns, segment audiences, automate marketing, and track performance metrics. It supports a wide range of integrations with e-commerce, CRM, and website platforms. Mailchimp’s flexible pricing tiers and feature sets make it accessible for beginners and powerful enough for advanced marketers.

Key Features

• Email Campaigns:
  Drag-and-drop editor, pre-built templates, A/B testing, and dynamic content for personalized messaging.
• Audience Management:
  Segmentation, tagging, and advanced audience insights.
• Marketing Automation:
  Multi-step automations, customer journeys, behavioral targeting, and send-time optimization (from Standard plan).
• Analytics & Reporting:
  Real-time analytics, comparative reporting, advanced segmentation, and campaign performance tracking.
• Landing Pages & Forms:
  Built-in tools for capturing leads and growing lists.
• Integrations:
  Connects with Shopify, WordPress, Salesforce, Zapier, and hundreds of other platforms.
• Transactional Email (Add-on):
  Send order confirmations, password resets, and notifications (additional cost).
• SMS & Social Campaigns:
  Add-on features for SMS marketing and social media posting.
• Support:
  Email support (first 30 days on Free), 24/7 chat/email on paid plans, phone and priority support on Premium.

Pros

• Free plan available for small lists and basic needs.
• Intuitive interface and easy campaign creation.
• Powerful automation and segmentation on higher tiers.
• Extensive template library and integrations.
• Scalable for businesses of all sizes.
• Strong analytics and reporting tools.

Cons

• Pricing increases quickly as contact list grows.
• All contacts (including unsubscribed and non-subscribed) count toward billing.
• Strict limits on email sends and audiences per plan.
• Some advanced features only available on higher-priced tiers.
• Overage and add-on fees can increase total cost.

Who is Using Mailchimp?

• Small businesses and startups launching email marketing.
• E-commerce brands automating customer journeys.
• Agencies managing multiple client campaigns.
• Nonprofits and educators communicating with members.
• Enterprises needing advanced analytics and segmentation.

Pricing (2025)

PlanStarting Price (Monthly)Contacts IncludedEmail Send LimitUsersKey FeaturesFree | $0 | 500 | 1,000/month | 1 | Basic templates, Mailchimp branding
Essentials | $13–$15 | 500 | 5,000/month | 3 | Pre-built templates, 24/7 support
Standard | $20 | 500 | 6,000/month | 5 | Automation, dynamic content, advanced analytics
Premium | $350 | 10,000 | 150,000/month | Unlimited | Priority support, unlimited audiences, advanced segmentation

• Pricing scales with contact list size (e.g., $60/month for 2,500 contacts, $135/month for 10,000 contacts, $450/month for 50,000 contacts, $800/month for 100,000 contacts).
• Overage fees apply for exceeding contact or send limits.
• Discounts available for nonprofits and occasional promotions.

Integrations

• Shopify, WordPress, Salesforce, Zapier, Stripe, and more.
• API access for custom workflows.
• Transactional email and SMS marketing available as add-ons.

Community

• Extensive help center, tutorials, and webinars.
• Community forums and customer support.
• Active ecosystem of third-party apps and integrations.

How We Rated It

• Accuracy and Reliability: 4.7/5
• Ease of Use: 4.7/5
• Functionality and Features: 4.7/5
• Performance and Speed: 4.6/5
• Customization and Flexibility: 4.5/5
• Data Privacy and Security: 4.6/5
• Support and Resources: 4.5/5
• Cost-Efficiency: 4.2/5
• Integration Capabilities: 4.7/5
• Overall Score: 4.6/5

Summary

Mailchimp remains a top choice for email marketing and automation thanks to its user-friendly design, flexible plans, and robust feature set. While recent pricing changes and stricter limits make it less attractive for large or fast-growing lists, it offers strong value for small businesses and advanced marketers alike. Its extensive integrations, automation, and analytics ensure Mailchimp continues to be a leading platform for digital marketing in 2025.