MailerLite

What is MailerLite?

MailerLite provides an intuitive platform for creating, sending, and analyzing email campaigns. It supports advanced features such as automation, segmentation, digital product sales, and website building, all within a simple, drag-and-drop interface. MailerLite is known for its generous free plan, transparent pricing, and focus on usability, making it accessible for beginners and scalable for larger organizations.

Key Features

• Drag-and-Drop Email Editor:
  Easily design professional emails with customizable templates and dynamic content.
• Email Automation:
  Build automated workflows for welcome sequences, drip campaigns, and subscriber segmentation.
• Landing Pages & Websites:
  Create unlimited landing pages and websites to grow your audience and sell digital products (limits apply on the free plan).
• Signup Forms & Pop-Ups:
  Capture leads using customizable forms and pop-ups.
• E-commerce & Digital Products:
  Sell digital products and manage payments directly within MailerLite (paid plans).
• A/B Testing:
  Test subject lines, content, and pop-ups to optimize conversions (advanced plans).
• Analytics & Reporting:
  Track open rates, clicks, conversions, and subscriber growth.
• Integrations:
  Connect with popular tools like Shopify, WordPress, Zapier, and more.
• 24/7 Support:
  Live chat and email support on paid plans; 30-day support on the free plan.

Pros

• Generous free plan with core features for up to 1,000 subscribers.
• Transparent, affordable pricing as your list grows.
• Unlimited emails on paid plans.
• Intuitive interface and fast setup.
• Advanced automation and segmentation options.
• E-commerce and landing page capabilities.
• Only active subscribers count toward billing.

Cons

• Some advanced features (A/B testing, HTML editor, AI assistant) are only on higher-tier plans.
• Free plan has MailerLite branding and limited templates.
• Automation and reporting less advanced than some competitors.
• Live chat support only on paid plans.

Who is Using MailerLite?

• Small businesses and startups launching email marketing.
• Bloggers, creators, and educators growing their audience.
• E-commerce brands selling digital products.
• Agencies managing multiple client campaigns.
• Nonprofits and educators with limited budgets.

Pricing (2025)

SubscribersFree PlanGrowing BusinessAdvanced Plan1,000 | Free (12,000 emails/month) | $10–$15/mo | $21–$30/mo
2,500 | – | $17/mo | $30/mo
5,000 | – | $32–$39/mo | $39–$50/mo
10,000 | – | $54–$73/mo | $87–$110/mo
25,000 | – | $139/mo | $159/mo
50,000 | – | $239–$289/mo | $289–$340/mo
100,000 | – | – | $425–$440/mo

• Free Plan: Up to 1,000 subscribers and 12,000 emails/month, with core features, 1 website, 10 landing pages, and 30-day support.
• Growing Business: Starts at $10/month for up to 1,000 subscribers, unlimited emails, 3 users, advanced features, and 24/7 email support.
• Advanced: Starts at $21–$30/month for up to 1,000 subscribers, all Growing Business features plus unlimited users, HTML editor, AI assistant, advanced automation, and live chat support.
• Enterprise: Custom pricing for 100,000+ subscribers, with dedicated account manager and premium support.

Integrations

• Shopify, WooCommerce, WordPress, Zapier, Stripe, and more.
• API access for custom workflows.

Community

• 24/7 support on paid plans.
• Tutorials, webinars, and onboarding resources.
• Active user community and help center.

How We Rated It

• Accuracy and Reliability: 4.7/5
• Ease of Use: 4.8/5
• Functionality and Features: 4.6/5
• Performance and Speed: 4.7/5
• Customization and Flexibility: 4.5/5
• Data Privacy and Security: 4.6/5
• Support and Resources: 4.6/5
• Cost-Efficiency: 4.8/5
• Integration Capabilities: 4.6/5
• Overall Score: 4.7/5

Summary

MailerLite is a top choice for affordable, scalable email marketing with a generous free plan and robust features for growing businesses. Its intuitive design, unlimited emails on paid plans, and transparent pricing make it ideal for small businesses, creators, and agencies. While some advanced features are reserved for higher tiers, MailerLite’s value, usability, and active support ensure it remains a leading solution for email marketing in 2025.